Selected work across product design, research, and strategy. Each project represents a unique challenge and collaborative effort to create meaningful user experiences.
Consolidating the product strategy and identifying the next major opportunity for DataSnipper's platform evolution using Agentic AI.

Designed an end-to-end service definition platform for China's leading electric vehicle company. Created comprehensive service blueprinting process, evaluation framework, and conducted employee training for the client product planning team.

Enriching the service landscape of a premium automotive brand through strategic initiatives. Led research, ecosystem blueprint design, and POC validation for a 5-10 year mobility service strategy.

Leveraging large-scale user research to drive strategic design decisions for one of the largest life insurers in Asia. Led a vast user research initiative to redesign customer journeys for distinct personas.
