All Projects
Selected work across AI-native workflows, enterprise platforms, service ecosystems, and product strategy. Each project shows how I move from ambiguity to usable systems with PM, Engineering, and business partners.
Designing the Future of Audit Workflows: From Ambiguity to Agentic AI
Led strategy and interaction design for an AI-native B2B workflow platform, turning complex audit tasks into traceable, reviewable experiences validated with 12 partner firms.
Service Blueprint Platform: Atlas
Designed an enterprise service definition platform that connected research, product planning, evaluation, and development teams into one coherent workflow.
Service Ecosystem Planning
Mapped a future service ecosystem for a premium mobility brand, defining partner relationships, platform capabilities, and staged POC validation for a 5-10 year strategy.
Insurance Company Digital Strategy
Leveraging large-scale user research to drive strategic design decisions for one of the largest life insurers in Asia. Led a vast user research initiative to redesign customer journeys for distinct personas.
